How Do You Create a Photoshoot for a Clothing Line?

Clothing photos can be found all over the internet, in brand lookbooks, and on the covers of fashion magazines like Vogue and Harper's Bazaar. The quality of your brand's apparel photographs is directly correlated to your ability to attract and retain customers, as well as your profits and growth potential.

Your clothing line has been in the works for months, and now you're ready to take the next step towards making your dreams a reality with a high-end photo shoot. The ability to showcase your clothing in the best light is essential, especially online where customers can't try it on before buying.

There is no need to stress out over organising a photoshoot for your clothing line's website. The process itself is inspiring. This article provides a comprehensive guide for organising a photo shoot. You may be wondering what my credentials are if this is your first time hearing about me. So, to help you promote your clothing line, here is everything you need to know about taking great fashion photographs.

Just below, you'll find a detailed breakdown of how to organise a photo shoot for your fashion label.

Fashion Photography Vs. Apparel Photography

The websites of luxury labels like Gucci and Burberry typically feature a mix of product shots and editorial shots featuring models wearing the labels' wares. Customers benefit from having access to both product shots and model shots so they can get a feel for the item before committing to buying it.

Photographs of your fashion line being worn by models will help establish a visual identity for your company. By carefully selecting settings and subjects, fashion photography can help you connect with your target audience on an emotional level.

Photographs of clothing, on the other hand, are meant to showcase the item itself. This style of photography is ideal if your target audience values a minimalistic shopping environment.

When perusing a fashion label's online presence or lookbook, you can expect to see mostly clothing photos with an occasional fashion shot thrown in. Many companies avoid using more than a handful of models because customers' eyes tend to wander and focus on the model's face rather than the product itself.

Clothing Line Photography

Absolutely nothing motivates a purchase more than a stunning photo shoot of clothing. However, bringing your product into the studio isn't as easy as putting it in a suitcase.

The Art of Style

Your brand's style and personality must be communicated to consumers at the beginning of your line's production run. As a result, it's crucial to photograph your wares in ideal lighting conditions. Check out these suggestions for taking high-quality photographs if you're on a tight budget and either taking the photographs yourself or hiring a professional photographer.

Focal Points

Photographing clothing requires a steady hand and a variety of interesting perspectives. Make sure all of the straps, tassels, and other embellishments are in the same place. Customers can use this as a reference point to examine and contrast several identical photographs of the product. Take a lot of pictures so you can look at them and choose the best ones later.

You can easily provide different views of the garments by switching the camera's angle between shots. If you want the model to look taller, try shooting from a low angle, and if you want them to look shorter, try shooting from above. If you want your photographs to stand out, we suggest getting creative and trying out some new techniques.

Line Products

An unprepared photo shoot will result in unsatisfactory photographs. When shooting photos for a fashion or apparel website, it's important to carefully consider where you place items. It's important to keep the focus on the purse in a photo shoot by not having the model wear too many accessories or having a cluttered background.

Lighting

The sophistication and elegance of your line will be highlighted by the lighting you choose. During the shoot, you can try out different lighting setups to find what works best. If you want to highlight the foreground of the garment or model, bring the main light source, and if you want to highlight the background, bring some strobe lights. You don't need a studio light if you have a ring light or a beauty dish; in fact, these will do just fine.

Location

Keep your focus on the product at all times for the best long-term results. Customers may become sidetracked by distracting elements in the background or as accents if the advertising message is too colourful or visually stimulating. To get the best results from your clothing and fashion photoshoots, try shooting against a simple background, like white, or in a setting that the model is already comfortable in. The visual appeal of a given setting, however, may be more important to you than functionality, depending on your intended outcome. Before deciding where to take your photos, you should investigate competitive brands and your intended audience to find out what kinds of images are most likely to entice them to make a purchase.

Models

Planning a fashion photoshoot requires the services of a model. It's important to consider your financial constraints when purchasing a model. If money is tight, it might be worth it to hire a low-cost model and focus on capturing their unique character.

Do you prefer a cold, emotionless model? Use a confident model. Need a photo session with lots of vibrant colours? Find a happy and upbeat model.

It's important to maintain a positive and upbeat mood during the photo session. Feel free to direct your model and take their advice into account when deciding on a pose. The photos will look more natural if the model is at ease and confident in the setting.

To get the most out of your photoshoots, it's important to choose a model with whom you feel at ease collaborating. Similarly, using the same model in all product photography is an excellent way to establish a unified "look" for your wares. Once a model has worked with you a few times, they will fully grasp your expectations and be able to reliably fulfil them for every photo shoot thereafter.

You must also think about how your products look on the model you select; if your clothing doesn't look amazing on a specific model, you may want to look elsewhere for a more suitable model. The issue of scale is important.

Preparation

Once you've settled on a concept, it's time to start preparing for the shoot. Setup for a product shoot for your clothing line is as simple as plugging in a USB drive, as all the necessary equipment should be included in a studio. When you book an e-commerce photoshoot with us, we include complimentary use of our studio space, as well as the standard styling tools and steaming of your garments. Hiring a hair and makeup artist to work with models is highly recommended as it will greatly improve the final product and reduce the time spent editing the photos. A stylist's help will be needed to make sure your wardrobe complements your figure and looks good in every photo. If your line of dresses is lacking any complementary pieces, they can help you source them so that you can sell complete outfits. Blend can put you in touch with a reputable stylist or makeup artist, or find one on your own.

Setup Space

Space requirements for a shoot can change significantly depending on the circumstances. A model's responsiveness to your commands depends on its having enough room to move around. If in doubt about the size of the shooting area, go with smaller. By establishing definite limits for the background, you can keep your model within the frame and direct the camera more precisely.

Having the right space and tools is essential if you want professional results. A white background isn't required, but it will help the model and clothes stand out. Black and other dark colours can be challenging to light properly during a shoot, which can slow things down in post.

Likewise, if there is sufficient lighting, a tripod may not be required, but it will likely result in sharper photographs. It's important to keep all of the product photography consistent, whether that means using the same background colour or the same image stabilisation settings.

Set the Light

Another important requirement for producing compelling product images is the rental or purchase of appropriate lighting equipment. Keep in mind that the soft quality of light coming through a window is something you want to replicate whenever possible with the setup of photography lighting.

Position your light source so that it will bounce off of adjacent walls and illuminate your model. Prior to the arrival of the model for the photo shoot, you should test out all of the equipment at your disposal.

On the Day

After all this time and effort planning and preparing, you shouldn't rush through the photo shoot. Keep in mind that your customers aren't experts on your products. And if they're using a mobile device to do their searching, they probably won't take the time to read your elaborately crafted description. Whether it's the buttons, the lining, or the embroidery, these details may be what ultimately seals the deal for a buyer, so be sure to tell the photographer to focus on them. Breaking up full-length shots of your clothing line with detail shots (close-ups of the clothing) can help emphasise the quality of your product while also providing a visual break. In addition to showcasing your clothing's aesthetic value, they can also showcase its practicality. A drop of water on the lapel, for instance, would be a great way to demonstrate that your jacket is waterproof. Making a list of the necessary shots for each piece of clothing before the shoot begins is a great way to give the day some structure and make sure nothing important gets left out.

Post-Production

Post-production is an essential step in any project and should be scheduled accordingly. Although you could save money by editing your images in-house, there are times when hiring a third party would be more beneficial. If you decide to have someone else edit your photos for you, it's important to find someone that ensures a unified aesthetic throughout. Furthermore, you need to let them know the exact dimensions and cropping requirements of your website. The editing process can be done in-house or outsourced.

Having a real person in front of the camera helps customers visualise how a garment will look and feel on them, which is the main reason why using a live model is so important. If you follow these seven simple steps, you'll have great images that impress potential clients.

After The Photoshoot

The next step is to edit the photos and use them in your marketing efforts for the line. Make subtle edits in photo editing software like Photoshop or Lightroom, but avoid going overboard. It's crucial that the photos retain an organic and realistic appearance. It's important to communicate with your professional photographer about the specific filters and edits that bring out the best in your clothing and represent your brand's values.