wedding bridal lingerie melbourne, victoria vines

Top 5 Best Wedding Bridal Lingerie Shops in Melbourne (2024)

Really, there's no excuse for undies with holes. Seriously, you'll feel better sporting some under things that err on the side of glamour (or at least comfort), not to mention the fact that the right bra can do wonders for your back and give a garment a proper line.

Wedding day underwear tends to serve a mainly functional purpose, but it is in the evening when you can really have some fun with lingerie. With so many things to organise, bridal lingerie is often the last thing on your mind. We've got you covered with some of the best bridal lingerie and sleepwear for the night before and night of the wedding.

Naturally, once that's sorted, you should probably make sure the rest of your game is as strong as your attire – check out our guide to Melbourne's best bridal lingerie shops to point you in the right direction.

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We've put together the best in bridal lingerie and intimates, from robes and playsuits to sexy bras and bodysuits. So before you squeeze into your Spanx, slip into one of these oh-so-cute pieces, perfect to wear while you're getting ready with your bridesmaids, for a sneaky boudoir shoot or on your romantic honeymoon getaway.

Table of Contents

List of Wedding Lingerie Melbourne

Frequently Asked Questions About Bridal Lingerie

A bridal trousseau is a collection of possessions, such as clothing, jewelry, and linens, that a bride assembles to prepare for her wedding day and for marriage. A bridal trousseau can be so much more than just the lingerie set you plan to wear on your wedding night.

Seamless cotton or flat lace underwear will work well underneath sheath dresses, but make sure you try them on together to ensure they truly are seamless. You may also consider wearing boyshorts or an undergarment that goes down to your knees to make everything look a bit smoother.

This is totally your own choice. You don't really have to wear a bra under your dress because It depends on the type of dress you are wearing. Many dresses come with a corset or a bra built into them, meaning a bra would be pretty redundant in that case. Your body type is also important.

So a thong is a must during your wedding dress try on, but make it one that is high waisted well going one better with a seamless, skin tone or flesh color as to prevent the possibility of underwear being visible under the dress material.

supportive pair of briefs makes for excellent wedding night underwear for the groom. They're snug, stylish, and ever so slightly revealing. This pair is also extra breathable, meaning you should still feel fresh after all-day wear. A sleek pair of designer trunks will look good at any time of the day.

La Senza Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne


Making you feel beautiful and empowered on your special day.

La Senza is the global destination for the hottest lingerie at an incredible value.

With over 340 stores around the world, La Senza is truely world famous.

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For Love And Lemons Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne


For the woman unafraid to take risks, forge her own way and embrace a bit of adventure.

Founded in 2011 by best friends Laura Hall and Gillian Rose Kern, For Love & Lemons was cultivated on the principles of confidence, femininity and individuality.

Now offering five lines including Ready-to-Wear, SKIVVIES, Knitwear, SWIM and Lil’ Lemons (for our stylish little ones), it is our mission to design clothes that inspire women to embrace their uniqueness in all aspects of life.

Enquire today.


La Perla Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne



La Perla The leading creator of luxurious and fashionable lingerie, nightwear, swimwear, and loungewear for women and men since 1954.

Highlighting femininity in its purest form, La Perla interprets women’s desires with a creative sensibility at the highest level of elegance and style.

The artisan matrix, the know-how of the female body, the fusion of innovation and tradition, the Italian identity, the research of total quality: these solid points are the chromosomes of the La Perla DNA and the most authentic legacy of the founder Mrs Ada  Masotti.

In Asia, La Perla is present in Bangkok, Beijing, Hanoi, Ho Chi Minh City, Hong-Kong, Macau, Singapore, Taiwan and Tokyo.

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Claudia the Label Wedding Lingerie Shop Melbourne

Wedding Lingerie Shop Melbourne

Australia Wide


Lush lace & mesh lingerie for the sensual woman, with a cheeky twist.

Claudia the Label is passionate about building confidence & charisma through the power of lingerie. The range has been designed with the various bodies of women in mind, focussing on fit & comfort whilst still being undeniably feminine.

For everyday and special occasion, wear it as luxe underwear, loungewear or outerwear.

Australian designed by Christina Phillips. Available exclusively online across the globe.

Wear it your way. Enquire today.


Victoria's Secret Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne


Very bold. Very strong. Very Sexy. Very You.

Victoria's Secret is a world-class brand known around the globe for our amazing products and shopping experience.

Our name is synonymous with all things feminine and sexy and our customers love our brand and how we make them feel when they're in our stores.

Enquire today.


BHLDN Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne


We love our BHLDN brides and can't wait to help you celebrate.

With hints of lace and touches of silk and florals, our collection of tasteful lingerie is perfect for anyone.

Whether you're in search for a lace lingerie garter, dreamy underwear and bras, or floral and silk robes, you can find exactly what you need in this full assortment of intimate apparel and pretty lingerie.

The details of lace lingerie add a feminine and girly touch to your undergarments to keep you feeling comfortable and beautiful in your wedding night wear.

Don't forget about our charming sleep sets and lingerie rompers that are great for nights in with your favorite person!


Boux Avenue Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne

Australia Wide

You're sure to find your perfect style and fit at Boux Avenue.

Our promise is to make every woman feel confident, stylish and supported.

We create beautiful lingerie and nightwear at affordable prices where we pride ourselves on a superior fit, outstanding customer service and our inclusive size offering. With lingerie available in sizes ranging from 28-40, A-G cup and nightwear in sizes 6-18, there’s something for everyone at Boux Avenue.

Enquire today.


Kiss Kill Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne



Kisskill intends to define the difference between underwear and lingerie.

Kisskill is a Melbourne boutique label specialising in lingerie.

It conjures up a sense of intrigue and mystery surrounding what lies beneath, leaving a woman feeling confident and empowered. Kisskill is designed and founded by Jane Carrodus who represents the essence of Kisskill.

With over eight years in product development and design working for reputable brands such as Peter Alexander and Bellechasse, Jane has a passion for designing feminine pieces, with a love for quality fabrics and a penchant for taking a risk. Risk taking is the very essence of the brand itself and what led Jane to launching her first luxury fashion label, Kisskill, in January 2013.

Kisskill is a metamorphous of two concepts. Kiss represents the feminine side of a woman’s personality and sexuality and embracing the soft side of being a woman. Kill references the allure of a woman; the strong, independent and dominant side. She has a killer instinct she uses to empower herself and create an air of mystery to her personality. She wants to be loved but also desired as a sexual being. She is comfortable with her sexuality and who she is behind closed doors. Kill represents her use of sexuality to conjure an emotion leading to ultimately, killer sex appeal.

With bras, underwear, slips and robes in nude, black hues and rose gold hardware featuring the finest lace, silk and animal print, Kisskill’s first range simply titled ‘Licence to kill’ creates alluring, charming and beautiful pieces enticing customers wanting something captivating and glamorous.

It is lingerie that will be sure to leave everybody wanting more…


Chic Goddess Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne

Mount Isa, Queensland


Beautiful Bridal Lingerie to make your wedding night and honeymoon one to remember forever! Customised bridal party wear for your big day!

Empowerment – Confidence – Happiness

This is what we are all about!

And we believe that’s what our products bring to our customers. Chic Goddess is dedicated in providing our customers with beautiful, quality products and fantastic customer service all from the privacy of their own home.

Providing you with the very best quality brands sourced from all over the world, for all your fashion & bridal needs. Feel comfortable in your own skin, express your true self, be proud of who you are & be the best you can be!

Chic Goddess is a small business based in sunny Queensland, Australia. Run & owned by a female for females!


Bellissima Bridal Boutique Wedding Lingerie Shop Melbourne 

wedding lingerie shop melbourne

South Brisbane, Queensland


Bellissima Bridal Boutique is luxurious, feminine, elegant and designed to drape your body and make you feel beautiful instantly. Our bridal and bridesmaid robes are unique pieces, hand made with care using selected satin fabrics and laces.

Welcome to Bellissima Bridal Boutique. Luxury Bridal Robes & Accessories.

Bellissima Bridal Boutique is luxurious, feminine, elegant and designed to drape your body and make you feel beautiful instantly. Our bridal and bridesmaid robes are unique pieces, hand made with care using selected satin fabrics and raffinate lace trims.

Bellissima's collection is perfect to celebrate pre-wedding moments such as the bridal shower, to get unforgettable getting-ready photos with your mum, sister(s), bridesmaids or your little flower girls before the wedding ceremony and to feel beautiful every day after the big day.

You will not put your bridal robe in the wardrobe – this will be the destiny of your wedding dress, unfortunately. Your bridal robe will become one of your favourite items to wear hundreds of times because every time you wear it you will feel that pleasant sensation of feminine and elegance and it will bring back love and memories of your big day.

Every single robe is packaged in a gorgeous organza bag ready for you to unwrap and treat yourself or spoil with a perfect gift your wonderful bridesmaids that took care of you along all the way.


Lonely Label Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne


For women who wear lingerie as a love letter to themselves.

Lonely is a New Zealand-based design house that celebrates the strength and individuality of women and creates lingerie, swimwear and clothing.

Inspired by the women who wear it, each Lonely collection is part of an ongoing conversation that maintains a consistent design ethos committed to outstanding comfort, unique signature silhouettes, and custom prints and fabrications.

Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.

Lonely has flagship New Zealand boutiques in Auckland and Wellington, with stockists across the globe from Tokyo to Los Angeles.

Enquire today.


Brava Wedding Lingerie Shop Melbourne 

Wedding Lingerie Shop Melbourne



It’s helping D cup & up women to like what they see in the mirror that we’re most passionate about.

Lin Windram and her daughter Maxine dreamed of being able to buy attractive and supportive bras. A basic desire to wear pretty, feminine bras had eluded them for years because they were seeking bras bigger than D cup.

Sick of being forced into minimiser bras and finding no swimwear that supported them, Lin and Maxine created a new story for fuller busted women. After all, women with busts larger than a C cup needed a better deal!

And so, in 2006, Brava was born. Lin and Maxine were dedicated to dramatically improving the shopping experience for women D cup and up, and the key ingredients of the Brava recipe were carefully combined to create a new experience:

  • The best lingerie and swimwear brands specifically developed for the fuller bust
  • Friendly, sensitive and passionate
  • Bra Fitters who love lingerie and working with women
  • Relaxed and comfortable store settings where women felt they belonged


Tips on Choosing the Best Wedding Lingerie

You’ve been dreaming about your wedding day look since you were little, right? You probably think you’ve got everything narrowed down, but there’s one aspect you might have forgotten—what to wear on your wedding night! There are lots of options, from planning ahead by slipping bridal lingerie into your overnight bag to choosing pretty wedding undergarments for under your gown. We’ve compiled some of our favorite tips to help get you started!

Scary but true: The wrong wedding lingerie can totally ruin the look of your gorgeous wedding gown. Shopping for bras and undergarments might not be as exciting as finding your dream dress, but don't overlook the importance of these foundation pieces. (They're called that for a reason!) Stakes are high when it comes to bridal fashion; the last thing you want is any visible straps, lumps, or lines.

To help you find the right fit, we tapped the expert mind of Claire Chambers, CEO of lingerie boutique Journelle, on how, when, and what to buy.

Whenever you read about wedding dress fittings with your bridal party or family, the shop attendants will always tell you to wear the lingerie or undergarments to the fitting that you plan to wear with your wedding dress. But, how are you supposed to know what to bridal lingerie to choose? There are some simple tips that will help you choose the perfect bridal lingerie.

When to Shop

"Use your first dress fitting as a chance to learn what kind of lingerie works best," Chambers says. "Resist the urge to buy before that point. You'll learn a lot more about what type of foundation garments you need once you see the dress on your body and know what alterations need to be made."

Then, call the lingerie store and make an appointment. "Most stores will be happy to set aside time to devote to you and can be better prepared (and stocked) if they know in advance that you're coming," Chambers says. Also, don't forget to take a few images of your dress to show your fitter. It's not necessary to bring your actual dress in person.

One thing to know is that last-minute weight changes can really affect the fit of your bra. "Pay attention if you find yourself losing weight before the big day, and get refitted if necessary," Chambers says. "Your lingerie store may also be able to make some alterations to your bra, but don't leave it to the last minute."


While choosing your wedding dress, always consider underwear and if it is going to be possible to achieve an invisible look. Dresses are often smooth and sheer so discuss this with your designer or bridal boutique at the trying-on stage.

Hiding Imperfections

If you’re wearing a dress that shows your curves but you want to hide imperfections, you’re going to want to go with a control type lingerie. Typically, this is a snug sort of lingerie that hides any extra pounds that you don’t want to show in your wedding dress.

Don’t Procrastinate

Don’t put off purchasing your wedding undergarments until the last minute. We recommend finishing your bridal accessories shopping before your first fitting.  An even better idea, if you’re particularly set on a type of lingerie or undergarment (or shoes or other accessory, for that matter), is to wear it while shopping for your dress.

Keep It Smooth

Many bridal gowns, especially sheath silhouettes, will require wedding undergarments that are smooth and seamless, like a slip. Pay attention to whether ribbons, lace, or adornments are going to create bumps under your gown and then avoid those styles.

Be Prepared

Buy an extra pair of stockings or hosiery for the emergency kit. You don’t need us to tell you those little buggers snag at the worst moments!

Have Fun

Possibly the most important tip to remember is to ENJOY shopping for your wedding! Whether it’s your dream dress, deciding what to wear on your wedding night, or another aspect of your celebration, never forget that you’re supposed to be CELEBRATING! Let yourself have fun with it!

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Other Tips

When you know the style of dress you want to wear, you can then determine the sort of undergarments and bridal lingerie you need. This HerRoom infographic will help you determine exactly the sort of bridal lingerie that will work best for the type of dress you’ve chosen.

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