Wedding videography is a great way for video creators to get top dollar for their work. Unlike other video production niches, wedding videos involve creativity which means your price you can charge per job is higher. Good wedding videographers can make $10,000 or more per video. In this article, we are going to give you tips and tactics for landing high-ticket wedding videography clients. Wedding video production is a great niche for new filmmakers because the barriers to entry are very low. Most newly engaged couples have low expectations for their wedding video, and it’s a great way to get your foot in the door. Just about everyone knows someone is getting married, and by offering to do the video for free, you can begin building your videography portfolio.
If you are pursuing a career in video production, chances are you know it is no easy feat. Sure, you can be skilled with your camera, post some good or even great pictures and videos, have the most aesthetic feed and engage with your followers regularly. But, how do you secure wedding video clients and book more wedding when there are tons of other people out there trying to do the same thing? If you were to conduct a quick Google search on wedding videographers near you, you would be served dozens of listings for people and companies offering the same services as you. If you had to choose just one of those people to create your wedding video, how would you know how to choose? As someone trying to break into the wedding video production industry, or someone simply trying to book more wedding, how do you ensure you stand out enough so that someone chooses to hire you over the other guy? After over a decade in the industry, we have put together things you can do to secure more wedding videography clients for your own business.
With so many Wedding Videographers out there it can be confusing to choose the right one. Check out our top picks here.
Table of Contents
- 1 Marketing Tips to Help You Book More Wedding Clients
- 2 Tips for Wedding Photographers to Book More Weddings
- 2.1 Style matters
- 2.2 Quick & clear communication wins.
- 2.3 Meeting etiquette
- 2.4 Personality fit
- 2.5 Make it easy
- 2.6 Reviews matter
- 2.7 Under-promise & over-deliver
- 2.8 Remember, Quick Communication Always Wins
- 2.9 Run an Off-Season Special
- 2.10 Past Client Testimonials DO Matter
- 2.11 Make It Seem Easy – Even When It’s Not
- 2.12 Wedding Videography Clients
- 2.13 Network With Other People In The Industry
Marketing Tips to Help You Book More Wedding Clients
Make it easy for people to find you.
I know this is super obvious, but trust me a lot of you are not easy to find. Yes, you. Sitting there reading this article.
Let’s face it. Many photographers have a hard time putting themselves out there. I’m not sure why. I don’t know if it’s fear, lack of know-how, or what, but let me help you.
For people to find you, your website and blog need to be up-to-date, consistent with your brand, and easy to navigate. It’s even better if you blog regularly, and what I mean by regularly I mean at least once a week, ideally three times a week. Honestly, I’m not always good at the latter. When I’m not blogging consistently, my inbox full of inquires diminishes drastically. AKA blog weekly- you won’t be sorry. Some serious SEO sauce will start brewing and equal Showit robots in your email. It’s amazing.
Also, you should only blog work that matches your branding and the kind of weddings you want to attract. Show your best work, the kind of work you want people to drool over.
Once you have your branding and your photo selections on point, it’s time to create brochures and albums for your venues, wedding planners or any other referral vendors. Pick your favourite weddings and create amazing marketing pieces that your vendors will love to show and pass out to their potential clients. These are key for vendors to start referring you to their awesome brides and grooms.
Lastly, social media is a key part of marketing yourself. So Facebook, tweet, and Instagram constantly- on the verge of obnoxiously. Post things related to your business, recent photoshoots or weddings, you cool new hairdo, outfits you just purchased, or amazing food you just made or ate at restaurants. Post anything related to your business or your personal life that will attract your ideal client. We will get into this more in my fourth article in the Branding 101 series, so stay tuned.
Advertising — To spend or not to spend?
OK so here’s the thing. Not everyone has money to advertise. I realize this, but if you are considering it, here are some reasons why it might put you over the edge.
I advertise in local high-end wedding magazines and one wedding blog site. (I know! Gasp-I still advertise in traditional media)
The obvious reason to advertise is to receive bridal leads, but that is not the only reason why I advertise. Heck, that’s not even the main reason why I advertise. I advertise to get real weddings featured, the opportunity to shoot editorial features and to shoot magazine covers!
These opportunities would most likely not happen if I didn’t advertise, and they are so important to my business. It’s a huge bonus for my clients when their wedding is featured. They get excited, post on social media and will forever love me. An evangelist client becomes an ultra evangelist for you, and that is worth a lot!
These magazines are also great to bring to meetings with potential bride and grooms. Showing them your weddings are featured regularly, or that you shoot cool editorials or covers, totally legitimizes your business. It makes you appear big-time… and of course, you are, so there you go! =)
Not only do you look legit to your clients and potential clients, but you also look legit to other wedding vendors in the industry. I’ve met so many new wedding vendors that I now work with and regularly refer because of magazine editorial and cover shoots.
Think about it. Decide if it will work for you. Look for advertising mediums that will hit your ideal client, that not only want your money to advertise but also want to help your business grow (AKA will give you real weddings and the potential for other opportunities.) Marketing and advertising are more than just a paid ad. It’s about the ad, editorial space, networking opportunities, social media love and whatever else the magazine can throw your way in support.
Note: Not all advertising works in all markets, so please do your research, take your time and make the right decisions for your brand.
Networking, Networking, Networking
This is the part in the article where you seriously have to sit down and take it all in. This, people, is my number one tip to building your business, and it’s so stinking easy and obvious it’s annoying. However, this CHANGED MY BUSINESS. More than 75% of my weddings come from this tactic.
So here it is. Are you ready?
Meet people and have fun.
Seriously. That is it. So simple, yet soooo lucrative.
I’m sure you are wondering what I mean. All it takes is for you to put yourself out there and get to the business of networking.
Do you have local wedding industry events you can attend? Are you shy? Get over it! Haha-but seriously the only way to attract business and relationships is to open your self up to receive it.
I started going to local wedding industry events and chatted up other wedding vendors. I tried to concentrate on wedding planners and venues, but I was happy to meet anyone open to meeting me. I talked a little business, told them who I am, but just talked to them like I would anyone I was meeting for the first time. I talked about my favourite restaurants, movies I just saw, etc. I just tried to connect with them on a personal level. I took their business card and then said farewell. The following day I emailed them to see if I could take them out to lunch or happy hour.
The rest is history! I just became friends with them, and not just because of business- I genuinely like them! I just naturally gravitated toward people that I would be friends with outside of photography. So now my regular wedding vendors are also people that are truly friends- which is awesome!
What if you don’t have any of these super cool networking events? Then I suggest you do some research. Check out the venues, wedding planners, etc., that you want to work with, or aspire to work with, and reach out to them. Send them a friendly email. Give them a call, and ask them if you can take them out to lunch or coffee. No strings attached. The worst thing they can say is no., and that’s fine; but, I guarantee at least one of them will respond and say yes! That’s when you can begin charming the pants off them.
There you have it! That, my friends, is how I booked 75% of my wedding couples. BOOM.
Check out our list of wedding videographers to help you capture your special day.
Tips for Wedding Photographers to Book More Weddings
In terms of the photography for our wedding, we got lucky. We initially were going a different direction, and we are so glad we ended up the way we did. That said, I learned a ton about what was important to us in choosing the perfect wedding photographer, and I do not doubt that these seven tips will help you get more weddings if you put them into practice.
Figure out what your wedding photography style is and own it. Make it your own and keep it consistent so prospective clients have a clear picture (pun intended) of exactly what your look is and what they can expect their photos to look like.
Quick & clear communication wins.
If I am going to trust someone to do a great job photographing my wedding, the first test they have to pass is timely email replies and communication. After-all, that is the “first impression” so make it a good one and don’t give us any reason to doubt hiring you!
We all know it’s a business deal, but the thing I loved about working with Cole & Nicole was how personal the whole experience was. That said, when you are meeting with the couple, keep it fun, lighthearted and show that you genuinely care about their big day. Don’t just hop right into your pricing and packages – that’s a big turnoff.
Being a wedding photographer has all kinds of challenges, including dealing with intense personalities and dare I say “family drama” on the wedding day. Hiring a team with a professional demeanour and “easy-going” personality is a huge bonus. We not only meshed with Cole & Nicole extremely well, which translated into awesome photos for us but our families and wedding guests loved them too.
Make it easy
Planning for a wedding, for most, is full of stress. Do whatever you can to convince your prospective wedding couples that your priority is for a stress-free experience. After meeting with Cole, we did not doubt that he has a process and plan that would get him all the info he needed upfront weeks before the wedding day so by the time the wedding week arrived, we were all done and ready with everything associated with the photography. This was such a relief for me! Especially since I wasn’t so lucky with many of the other vendors…
If you don’t have any client reviews, get some. Start building up the library of reviews because, in this day and age, word of mouth is paramount and reading through Cole Joseph Photography’s 50 five-star reviews from past clients helped us make the decision to hire Cole, despite being significantly over our initial budget.
Under-promise & over-deliver
Want to really WOW your clients? Figure out ways to surprise them. Maybe you leave a gift at the gift table with a framed print from their engagement session, maybe it’s the next morning sneak peek photo as Cole does. Just do something. That’s what’ll get word of mouth going, and we all know – that’s the best way to build a business.
Remember, Quick Communication Always Wins
When planning a wedding, engaged couples are wasting no time finalizing the details. If you are slow to respond, chances are your competition has already been in contact with them and put themselves at the forefront of the client’s mind. Try to have a system in place to reply to inquiries almost as soon as you receive them. Work quickly to answer any questions that will lead to booking faster, and you are more likely to secure clients over your competition.
Run an Off-Season Special
“Wedding Season” is typical during the summer and early fall months. But, that’s not to say some people don’t opt for Winter or Spring weddings. While it may sound counterintuitive to offer specials when work is slow, it is a good way to get some content flowing and stay at the forefront of Summer wedding clients’ mind. Remember – clients getting married during “Wedding Season” are booking in the off-season. Have some new, fresh work to showcase when they seek your services!
Past Client Testimonials DO Matter
Client testimonials are a huge factor when clients are choosing their wedding videographer. A person’s wedding is one of the biggest days of their life, and they want to ensure it is captured in a way that showcases the true essence of their big day. Word of mouth and past client testimonials can be a huge factor when couples are deciding who to hire to film their wedding. You can talk yourself up all day long, but good reviews from those who have worked with you will always triumph.
Make It Seem Easy – Even When It’s Not
Planning a wedding is one of the most stressful times in a person’s life. They are (usually) one of the most expensive events a person will hold, emotions are running high, and the meshing of two families can be a lot for some people. Do your best to convince your clients that you will be providing a completely stress-free experience. Have a system in place that gets you all of the info you need months in advance so your clients can feel confident that there will be no last-minute mishaps.
Wedding Videography Clients
While there is no sure-fire way to get more clients, there are tons of ways you can increase your chances of being booked over your competition. Take a look at your online presence, your portfolio. Try to see yourself through the client’s eyes. What would you want to see? What kind of experience would you like? Putting yourself in the client’s shoes and seeking advice, and education whenever possible are just a couple ways you can stay on track to becoming a successful wedding videographer.
Check out our post on What should a wedding video include?
Network With Other People In The Industry
Network, network, network. This may seem counterintuitive to do within your industry, kind of “sleeping with the enemy”-esque, but trust us – networking can present huge opportunities. If you have met, and meshed with other local videographers, they may be more likely to refer clients to you when they are not available. The same goes for wedding photographers. Couples are more likely to book their photographer ASAP as photos are traditionally a huge part of the celebration. And because wedding videography is a newer trend, they will probably seek you out after. If you’ve made connections with local photographers, they may be able to refer their clients to you for their wedding videography needs.
In conclusion, wedding videography is a great niche for videographers looking to get top dollar for their work. If you want to charge more per job or hour, you need to focus on niches that allow for creativity, and you need to master them. That will allow you to stand out from the crowd and begin to build a name for yourself. Video creators that focus on wedding videography for any length of time usually find those wedding clients are easy to land, and their price per wedding job will continue to rise.
Above all, stay cool and keep your wits about you if things slow down. Remember, business is a lot like dating: people can smell desperation a mile away! Rock it out, friends!