Those who specialise in weddings as videographers can charge exorbitant rates for their services. Wedding videos offer more creative leeway than other types of video production, which can increase your earnings. We'll go over some tactics to use when advertising for high-end wedding videography work.
Wedding videography is a great industry for new filmmakers to break into because there are few barriers to entry. Many newlyweds do not have high expectations for a wedding video, making it an easy way to break into the industry. A great way to break into the videography industry is to offer to do a friend or family member's wedding video for free.
In all likelihood, you already know how difficult it is to make a living in the field of video production. You can have the most aesthetically pleasing feed and consistently engage with your followers even if you aren't the best photographer or videographer in the world. Yet, with so many competitors offering similar services, how do you attract new clients for wedding videography and increase your bookings? Searching Google for "wedding videographers near me" will return dozens of results for individuals and businesses offering the same services.
How would you decide which of these individuals to hire to make your wedding video? If you're a wedding videographer looking to make a name for yourself or just book more gigs, how do you make yourself stand out from the competition? After working in the wedding videography business for more than a decade, we have compiled a list of strategies that will help you attract more clients.
With so many Wedding Videographers out there it can be confusing to choose the right one. Check out our top picks here.
Table of Contents
Marketing Tips to Help You Book More Wedding Clients
Make it easy for people to find you.
In spite of how obvious it may seem, there are actually quite a few of you who are difficult to track down. Many photographers struggle with presenting their work to the public. Your online presence, including your website and blog, needs to be current, on-brand, and user-friendly if you want people to find you. If you blog frequently—at least once a week and preferably more often than that—even that's better. If you commit to blogging once a week, you won't regret it.
It's important to blog only about projects that are consistent with your brand and the types of nuptials you wish to book. Exhibit your finest works, the ones you want others to covet.
Brochures and albums should be made for venues, wedding planners, and other referral vendors once you've perfected your branding and photo selections. Select a few of your favourite events and turn them into promotional materials that your vendors will be proud to show off to their future clients. These are essential if you want vendors to start recommending you to their fantastic future brides and grooms.
Finally, it's important to promote yourself on social media. So, you've been posting near-constantly to social media platforms like Facebook, Twitter, and Instagram. Share updates about your business, photos from your most recent photoshoot or wedding, your fresh new hairdo, your latest wardrobe additions, and any mouthwatering dishes you've prepared or eaten at local restaurants.
Advertising — To spend or not to spend?
OK, so here's the deal. While some businesses may be able to afford to advertise, others simply cannot. Even though getting wedding clientele is the most obvious goal of an advertising, that's not all you do for. That is not even the primary motivation behind my advertising. Pay for ads to get on magazine covers, shoot editorial spreads, and feature real weddings.
These chances would not present themselves if didn't advertise, and they are crucial to the success of my business. When one of my weddings is highlighted, it's a huge boost for my clientele. They get giddy, share their happiness on social media, and promise to always love me. To have an evangelist customer who goes on to become an ultra evangelist is priceless.
These publications are also handy to have on hand during dates with prospective brides and grooms. Providing evidence that you have been featured frequently or that you have shot cool editorials or covers will give your business a much more professional air. Because of this, people will view you as a major player, which you are. The other wedding professionals in the industry will also view you as a legitimate business because of this.
Take a moment to consider. Ask yourself if you think it will be beneficial. It's important to find advertising channels that not only want your money to advertise, but also want to help your business grow, as this will have the greatest impact on your bottom line. In today's world, marketing and advertising are so much more than just an advertisement. It's all about the magazine's advertising, editorial space, connections, social media love, and other perks.
Take your time, do your research, and make the best choices for your brand because not all advertising is effective in all markets. Check out our list of wedding videographers to help you capture your special day.
Tips for Wedding Photographers to Book More Weddings
Fortunately, we struck photographic gold with our wedding photographers. We started out in a different path, but we're happy that our journey ultimately led us here. However, learn a lot about what we looked for in a wedding photographer, and have no doubt that these suggestions will help you book more weddings.
Get comfortable with your wedding photography style. Make it your own and stay consistent so that potential customers know exactly what they're getting when they hire you and the kind of photos they can expect from you.
Quick & clear communication wins.
The first requirement for me to hire someone to photograph my wedding is that they respond to my emails in a timely manner. Don't give us any reason to second-guess hiring you after that initial meeting—it will serve as your "first impression."
Keep the mood light and playful during your meeting with the couple to demonstrate that you care about them and their wedding. Don't turn people off with a long list of prices and bundles you offer.
Working as a wedding photographer presents a number of difficulties, including, family drama on the big day itself and dealing with strong personalities. To have a team that is both competent and "easy-going" to work with is a huge asset. We got along great with everyone, and that made for some great wedding photos that everyone raved about, not just us.
Make it easy
Most people experience a lot of anxiety when planning their wedding. Make it clear to future weddinng couples that a worry-free day is your top priority. After meeting with Cole, we were confident that he would have a system in place to collect all the information he required well in advance of the wedding week, allowing us to focus on other aspects of the photography without worry. To have this confirmed was a huge weight lifted off my shoulders. Especially considering my less-than-stellar experiences with the other merchants...
Under-promise & over-deliver
Do you wish to truly astound your clientele? Find ways to take them by surprise. If you want to be as thoughtful as Cole and leave a gift at the gift table, consider including a framed print from their engagement session. Do something right now. The best way to grow a business, as we all know, is through satisfied customers spreading the word.
Remember, Quick Communication Always Wins
Engaged couples aren't wasting any time nailing down the finer points of their nuptial preparations. If you take too long to respond, a competitor is likely to have already made contact with the client and shifted the client's attention to themselves. Establish measures to answer questions almost immediately after they are received. Quickly responding to inquiries that could speed up the booking process will help you win more business.
Run an Off-Season Special
The summer and early fall are traditionally wedding season. The winter and spring seasons aren't as popular, but that doesn't mean they aren't chosen. Offering discounts during a slow period may seem counterintuitive, but it's a great way to keep your name in front of potential Summer wedding clients and generate some content. Keep in mind that wedding season when most weddings take place is actually the off-season for bookings. You should always have some recent, relevant work to show off when potential clients are looking for your services.
Past Client Testimonials DO Matter
Wedding couples often rely heavily on recommendations from friends and family when selecting a videographer. The wedding day is one of the most important days of a person's life, and they want it to be remembered forever in pictures that do justice to the joy and love that filled the air. A wedding videographer's reputation and recommendations from satisfied clients are important considerations for engaged couples. No matter how much you believe in yourself, the praise of your former coworkers will always win out.
Make It Seem Easy – Even When It's Not
One of the most stressful times in a person's life is spent planning a wedding. Weddings are (typically) one of the most expensive events a person will hold, emotions run high, and the coming together of two families can be a lot for some people. Convince your customers that working with you will be completely hassle-free by giving them the best service possible. Make sure there is a system in place to get you all the data you need months in advance so that your clients can rest easy knowing that nothing will go wrong.
Wedding Videography Clients
While there is no foolproof method to bring in more customers, there are many approaches you can take to boost your chances of being hired over the competition. View your online profile and work samples. Examine your actions from the perspective of the customer. How would you like to see things unfold? Tell me about the ideal adventure. Keeping on track to become a successful wedding videographer requires putting yourself in the client's shoes and seeking advice and education whenever possible.
Check out our post on What should a wedding video include?
Network With Other People In The Industry
Always be connecting with others. It may seem like "sleeping with the enemy" to network with competitors, but trust us: doing so can pay off in huge ways. You can increase the likelihood of getting referrals from other local businesses when you network with the competition. In the same vein, wedding photographers need to be punctual. Since photographs have historically played a significant role in the event, engaged couples are more likely to secure a photographer as soon as possible. They will likely look for you specifically because wedding videography is becoming increasingly popular. When it comes to wedding videography, having a good working relationship with local photographers can pay dividends.
Therefore, if you're a videographer looking to make a killing, weddings are a great place to specialise. Finding and mastering a specialised field where you can express your individuality will allow you to charge more for your time and effort. That will help you separate yourself from the pack and establish your reputation. If a videographer specialises in weddings for any length of time, they will find that clients are easy to come by and their rate per wedding will only go up.
It's crucial that you keep your composure and your wits about you if the pace of events slows. Keep in mind that in business, as in dating, a lack of confidence can be detected from a mile away. Party it up with your pals!
FAQs About Wedding Video
Wedding videography can be a significant investment within your overall wedding budget. After all, video footage is one of the only elements from your big day that you'll be able to cherish for a lifetime.
- The bride and groom getting ready.
- The walk down the aisle.
- The ceremony.
- The first dance.
- The bride and groom dancing with their parents.
- Speeches from the wedding party.
- The cake cutting.
Traditional Wedding Photography and Videography document the entire events from a traditional or straight angle. It's more about staged group shots or posed shots. Traditional Photography is something opposite of candid wedding photography.
It's simply a storytelling wedding film. Whether the storyteller only tells your story through video or the mix of speeches, images, and music, it is your call. The film is shot in the same manner as traditional but expects your videographer and candid photographer to be everywhere. Even in your closet!
The 1980s saw the rise of consumer video cameras and their increase in popularity. However, their use for weddings grew at a slower rate. There were two significant reasons for this. One was that early videography was limited to the wealthy due to the expense.
There aren't many established players in the wedding videography market, making it a great place for up-and-coming filmmakers to test the waters. Wedding videos allow for more freedom of expression than other types of video production, which can boost your earnings. Advertisement is a luxury not all businesses can afford. Choose some of your most memorable occasions and adapt them into marketing materials.
Showing that your company has been featured frequently gives off a more credible and expert vibe. Your competitors in the wedding industry will see you as a reliable company as well. Finding advertising outlets that are interested in not only taking your advertising dollars but also in the success of your business is crucial. It's a huge plus to have a crew that is both skilled and "easy-going" to work with. Avoid alienating potential customers with a laundry list of services and their associated costs.
Let engaged couples know that providing them with a stress-free wedding day is your top priority. In order to attract more customers, you should answer their questions quickly. While it may seem counterproductive, offering discounts during a slow period is a great way to keep your brand in the minds of consumers. To help narrow down their options, engaged couples should look at a videographer's track record and recommendations from previous clients. Provide exceptional service to assure your clients that dealing with you will be simple.
There are a variety of strategies you can employ to increase your competitive edge in the job market. Seeking guidance and updating one's knowledge is essential to maintaining a successful career as a wedding videographer. Developing solid working relationships with photographers in your area can prove very useful. It's easy to find clients if you're a videographer who specialises in weddings.
- We'll go over some tactics to use when advertising for high-end wedding videography work.
- A great way to break into the videography industry is to offer to do a friend or family member's wedding video for free.
- Yet, with so many competitors offering similar services, how do you attract new clients for wedding videography and increase your bookings?
- After working in the wedding videography business for more than a decade, we have compiled a list of strategies that will help you attract more clients.
- Brochures and albums should be made for venues, wedding planners, and other referral vendors once you've perfected your branding and photo selections.
- Select a few of your favourite events and turn them into promotional materials that your vendors will be proud to show off to their future clients.
- Finally, it's important to promote yourself on social media.
- Pay for ads to get on magazine covers, shoot editorial spreads, and feature real weddings.
- The other wedding professionals in the industry will also view you as a legitimate business because of this.
- It's important to find advertising channels that not only want your money to advertise, but also want to help your business grow, as this will have the greatest impact on your bottom line.
- In today's world, marketing and advertising are so much more than just an advertisement.
- Fortunately, we struck photographic gold with our wedding photographers.
- Get comfortable with your wedding photography style.
- Make it clear to future wedding couples that a worry-free day is your top priority.
- Find ways to take them by surprise.
- The summer and early fall are traditionally wedding season.
- Keep in mind that wedding season when most weddings take place is actually the off-season for bookings.
- Wedding couples often rely heavily on recommendations from friends and family when selecting a videographer.
- A wedding videographer's reputation and recommendations from satisfied clients are important considerations for engaged couples.
- Convince your customers that working with you will be completely hassle-free by giving them the best service possible.
- In the same vein, wedding photographers need to be punctual.
- When it comes to wedding videography, having a good working relationship with local photographers can pay dividends.
- Finding and mastering a specialised field where you can express your individuality will allow you to charge more for your time and effort.
- Party it up with your pals!