The wedding business is one of the most stable markets in existence. People will always get married. As such, engaged couples will always search for a venue, bakery, wedding photographer, DJ, and wedding videographer. This also means that the industry is very competitive. Ranging from your cousin’s roommate’s nephew that just got a camera to full-fledged production houses, you will need to find a way to stand out.
Let’s make it known: You aren’t going to shoot every wedding that you receive an inquiry for. That’s a good thing. You should narrow your focus on the types of weddings you want to shoot. Do you want to focus on local weddings, or will you be willing to travel? Do you only shoot the ceremony and reception, or do you shoot all day? Once you’ve decided what you want to do, then you need to target your market.
One of the most stable and reliable markets is the wedding market. The people will keep getting married until the end of time. And, they always need someone to shoot videos of the most important day in their lives.
However, this also means that this market is one of the most competitive ones. So, to be successful, you need to shine and stay ahead of the competition. To do that, you need to know how to turn your wedding videography business marketing into success. This is exactly where we will help you out.
But before we get to that, let’s make something clear. In order to be successful and create a true brand that every soon-to-be-married couple will fight to hire, you need to determine what types of wedding you plan on shooting because you can’t do everything.
For example, will you shoot short “wedding trailer” videos, or shoot the whole day, or just the ceremony and the reception?
Once you decide what type of wedding videographer, you are, you can focus on becoming the best at it, and start marketing your business. Here are ways to stay ahead of the competition.
If you want your wedding to be the Top Wedding Video of the year, check out our ultimate list of wedding videographers to help you get the polished product.
Table of Contents
- 1 Marketing Tips for Wedding Videographers
- 2 Market your wedding video business
- 3 Wedding Videography Cameras Suggestions
- 4 The type of device
- 5 Special features you may need.
- 6 Tips for those who want a little more
- 7 The First Impression is Everything!
Marketing Tips for Wedding Videographers
Update your website.
You have to have a website. Even if you aren’t happy with how the site looks, make sure you have something up. Your site should at least include your most recent video highlight reels, a brief biography, and contact information. You can make the site more interesting by writing blogs about each video you post. There you can talk about the wedding day and link to other vendors that worked the event. When couples look for videographers, they will search for videographers in the same city as their venue. Be sure to list your location on your website, as well as any other locations you have filmed in before. Make sure to update the website with your newest highlight reels.
You have to be online. Whether you have your website or you use other platforms (e.g. trip pix, Vimeo, etc.), it’s necessary to be online. Even if you aren’t happy with how your site looks, make sure you have something up. Your site should at least include your most recent video highlight reels, and contact information. You can make the site more interesting by writing blogs about each video you post. There you can talk about the wedding day and link to other vendors that worked the event. When couples look for videographers, they will search for videographers in the same city as their venue. Be sure to list your location on your website, as well as any other locations you have filmed in before. Make sure always to update the website with your latest work.
Have easy-to-read materials.
When a couple reaches out to you, don’t respond with a novel-length email. Have a nice brochure for them to look through. Even if it’s just a digital single page brochure, send them a nice and informative PDF. Include a breakdown of the pricing, as well as payment options. Even if the prices adjust and aren’t yet fixed, at least offer a starting price. If you offer several different package options, be sure to break down what each package offers.
Use Facebook Pages.
Don’t rely on a personal Facebook account. Have a separate business account. This will help with analytics and target marketing. Whenever you release a new wedding highlight reel, you can use the “Boost Post” feature on Facebook. You can promote your film to show up in various news feeds. The best part is targeting your boost by selecting engaged couples as your target audience.
Get to know other vendors — even other videographers!
Knowing other vendors is crucial to your success. There will be vendors you don’t enjoy working with, and there will be some you wish you could work with all the time. One of the best things you can do is reach out to other vendors, especially the ones you have already worked with. The two of you can cross-promote each other to couples. Some couples will ask you for recommendations. You will look like a seasoned pro when you offer a list of the best coordinators, DJs, and photographers.
Don’t shy away from getting to know other videographers as well. A friendship with them can lead to all sorts of opportunities. Not only can you critique each other, but you can help one another. If you ever need an extra shooter, or, worst-case scenario, you get so sick you can’t film, it’s great to have a backup ready. They also make great recommendations when you are already booked on a certain date.
Don’t rely solely on wedding magazines or websites.
You aren’t a photographer. A still photo won’t benefit you and magazine ads are expensive. Wedding magazines can certainly help with name recognition, but you can’t showcase your work. It’s your video highlights that will win a couple over. The same goes for wedding vendor websites. If a vendor site doesn’t allow you to showcase your work there, then you will have to drive the traffic to your site. You will also have to pay extra to get top billing over other videographers. So if you are putting money into the wedding vendor site, make sure you are getting the most out of it.
Attend bridal shows.
There are tons of bridal shows in every major city, so be sure to do your research before committing to one. The best thing about these shows is your ability to meet couples face to face. It’s a great chance to show off your personality and style. If you and the couple don’t click, then it just wasn’t meant to be. It’s still better to get the right couple for you. These events are also very expensive to attend. Not only do you pay fees for a spot, but your booth will also need to stand out and showcase your work. You will need to have a tv/laptop/tablet ready to show highlight reels. Also, have plenty of brochures, business cards, or at least a signup sheet. You have to be proactive at these shows. If you aren’t willing to engage with people, then you are just wasting time.
In every major city, you can find plenty of bridal shows. And, making sure that your wedding videography business marketing is there, on the floor, is an extremely important step. This way, you get a chance to meet future married couples face to face. And, in general, become noticed in this market.
But, you need to have in mind that in order to get noticed at a bridal show, your stand needs to stand out and that comes at a cost. Besides the spot fee, you also need tools that will help you attract couples to your booth. For example, to highlight your best work, you need a Video-beam, a large TV, or a monitor.
And, a bunch of printed business cards, brochures, and other promotional material. And, most importantly, need to be willing to engage with couples. Otherwise, you will just be wasting your budget.
Simple, accessible packages and rates
When a couple reaches out to you, don’t respond with a novel-length email for basic, general information about your services. Even if it’s just a digital single page brochure, send them a nice, simple, and informative brochure. Include a breakdown of the pricing, as well as package options. Even if the prices adjust and aren’t fixed, at least offer a starting price. If you offer several different package options, be sure to break down what each package offers. Moreover, leverage vendor sites that already offer a simple way to show your material. A digital copy of your offerings goes way further today than any physical print out in terms of reach and accessibility.
Build your portfolio
After creating a website for your wedding videography business, you need to furnish the website with information and previous samples of your work. This is called building your portfolio.
You are to use samples of your previous jobs to showcase the quality of work you do to your potential clients. Nobody would hire you for their wedding videos without seen what you have done in the past in order to ascertain the quality of your work.
In making your videos, use royalty-free music to avoid copyright issues. I recommend Envato Elements. When you subscribe to their website, you have access to, not only the music but all the tools you’ll need for your videos and website. You can download stock music for weddings, stock videos, photos, WordPress themes, etc.
Let us help you choose the perfect videographer to help create a Top Wedding Video of your special day.
Market your wedding video business
For every business out there, marketing is needed to grow it. Marketing helps your business reach your target audience quickly. This is based on the fact that marketing creates awareness for your business.
From personal experiences, social media marketing appear to be the most effective mode of marketing nowadays. Most of the jobs I get are from my social media handles such as Facebook pages and Instagram.
You will also get dozens of jobs like me if you market your business through social media. Once you are able to build your portfolio online, your potential clients would be able to see your previous jobs and also access the quality of your jobs.
There you have it guys. Starting your own business is a good decision that should be encouraged. However, without the right information and tips such as the ones above, it can be a real struggle. These tips would help you start a successful wedding videography business. Wish you good luck as you take the big step towards starting your own business.
Wedding Videography Cameras Suggestions
There are fewer and fewer video cameras on the market – they have almost been replaced by multifunction cameras and, of course, smartphones.
However, so far, only camcorders have special zoom functions, simple control, excellent stabilization and other benefits not available to other recording equipment. Especially, it is very important to have a great camera if you are a wedding videographer. You need to have excellent quality because people are asking you to record their best memories.
So if you decide to buy a video camera for wedding videography- great, but how do you choose it? In this article, we are going to give the top wedding videography cameras and some tips on how to choose a camera.
The type of device
Nowadays, cameras can be much smaller and lighter than in the past. They will fit freely in your hand, but will still be able to zoom up to 10 times or more. Some may have a GPS receiver, 4K shooting capability, etc.
However, think well whether you want something small, but less powerful, or whether the quality of the picture is most important to you. The quality should matter if you are planning to film a wedding, but the camera shouldn’t be too big either, because you are going to spend all day holding it.
Special features you may need.
Whether you decide to go for a 4K or lower resolution camcorder, it’s time to think about what additional features you need and which ones are not necessary.
Many features, such as autofocus or a fold-out LCD screen, are available on almost all devices. However, the integrated flash or Wi-Fi can be found much less frequently.
Foldable LCD screen – this is a common and practical feature that have a lot of cameras. The LCD screen is needed for simpler and more convenient control, for viewing footage and other things. Typically, the size of such screens ranges from 2 to 4 inches – the larger the device, the larger (usually) and its display. If you can, choose a model with a larger LCD screen.
Image stabilization – is a less common feature, but it is most appreciated by users, as is confirmed by feedback. Some cameras have electronic, and some have optical image stabilization. The rare camera uses both technologies, but most often the optical stabilization is more efficient, so if you can, order a camera with optical or optical and electronic image stabilization.
Full Auto Control – this feature is practically on all devices and will certainly make your filming simpler, like white balance, focus and other settings will be adjusted automatically. True, if you want to shoot professionally, you probably won’t need this feature.
Tips for those who want a little more
If you are planning to be filming weddings, you should also consider other things that allow you to create a quality video. Two things, perhaps even more important in all other aspects, are lighting and sound. Therefore, when buying a camera, make sure it is capable of shooting in low light or buy special filming lamps.
Meanwhile, sound quality depends on the number of microphones in the camera, the use of sound filtering technology.
If you want to move the sound quality to even higher levels, look for a camera with a USB connection or a 3.5mm audio connector to connect an external microphone. Remember, the sound is often no less important than a video!
Check out our post on What should a wedding video include?
The First Impression is Everything!
As you have already heard numerous times: “The first impression is the most important one”, and that cannot be truer. So, when you are meeting your new potential clients, your wedding, videography business marketing Game has to be A+.
Remember, you don’t just represent just yourself; you represent your business. You need to breathe as an established business if you want the couple to invest money in your service. Also, don’t meet with couples at your home or your messy editing station. If you have an office, create a ‘Client Meeting Room’. You need to make your clients feel comfortable, and having a convenient viewing corner helps.
If that is not a possibility for you, then offer clients to meet at a fancy coffee shop. Or offer to meet them where they are most comfortable – their home. Just make sure you bring your laptop so that they can see your work. And, EXTREMELY important – Dress professionally! Don’t show up in the infamous filmmaker’s vests or some too casual clothing. You have to “Dress to Kill”.
Now that you know how to promote your work on Instagram, Pinterest, and your website, it’s time to start creating! Use these helpful marketing tips for wedding videographers to get more bookings and grow your business.